Brush 365 HealthCare Marketing Case Study
About Brush365
Brush365 Dental is a leading dental group based out of Frisco, a suburb of Dallas, TX. With three beautifully decorated branches spread across the DFW metro, Brush365 offers exceptional customer patient experience using state-of-the-art medical technology, setting the standard for quality care, innovation, and patient-centric services.
The Challenge
Brush365 Dental needed to expand its presence in a highly competitive dental market in Texas while staying true to its core values of integrity, compassion, and patient-centric care. They were seeking innovative strategies to acquire new patients and increase their visibility across digital platforms to reach a wider audience of potential patients. They also wanted to make sure that their message of ethical care and empathy is reflected throughout their marketing campaigns to develop patient trust.
Brush365 previously had two different IT companies deliver their website and handle their SEO in the last three years with little to no success. Their website still had many errors and it was unable to attract any organic traffic or local SEO ranking.
Brush365 previously had two different IT companies deliver their website and handle their SEO in the last three years with little to no success. Their website still had many errors and it was unable to attract any organic traffic or local SEO ranking.
The Solution
Phase 1: New Website for Brush 365
MediVerticals was tasked to create a new website for Brush365 in November of 2023. The project span was agreed to be 8 weeks, with a slight hiccup, the final website was delivered in 9 weeks. MediVerticals used various skill sets to complete the website. Team members included an Account Manager, Web Developers, UI/UX engineers, Creative Designer, Content Writers, and Quality Assurance engineers.
Phase 2: Search Engine Optimization
We started with Search Engine Optimization (SEO) for Brush365 on July 1, 2024.
The process started with on-page SEO that includes competition research, keyword research, keyword mapping (to the pages); SE Meta changes, website content changes, and much more. We started to publish keywords cluster, patient-centric, and educational content on Brush365 in addition to local page development to focus on targeting patients in nearby cities. MediVerticals also published many guest blogs to engage off-site internet users who could be interested in the highest quality of dental services in the DFW area.
MediVerticals was tasked to create a new website for Brush365 in November of 2023. The project span was agreed to be 8 weeks, with a slight hiccup, the final website was delivered in 9 weeks. MediVerticals used various skill sets to complete the website. Team members included an Account Manager, Web Developers, UI/UX engineers, Creative Designer, Content Writers, and Quality Assurance engineers.
Phase 2: Search Engine Optimization
We started with Search Engine Optimization (SEO) for Brush365 on July 1, 2024.
The process started with on-page SEO that includes competition research, keyword research, keyword mapping (to the pages); SE Meta changes, website content changes, and much more. We started to publish keywords cluster, patient-centric, and educational content on Brush365 in addition to local page development to focus on targeting patients in nearby cities. MediVerticals also published many guest blogs to engage off-site internet users who could be interested in the highest quality of dental services in the DFW area.
The Results
After 90 days, our targeted healthcare marketing strategies started reaping significant changes for brush365 including
- Domain Authority: 3+
- Organic Traffic: 200% +
- New Keywords in Top 3: 10+
- New Keywords in Top 10: 40+
- New Keywords in Top 100: 1800+
- Total Keywords Count: 3500
- Average CPC: +3%
- Click-Through Rate: +10%
- Organic (SEO) Traffic: +103.65%
- Conversions: +85%
- Organic Sessions: +72.03%
- Conversion Rate: +80%
- Top 5 Keyword Rankings: +192
- Clicks: +3%
- Goal Completions: +41.91%
Review from Dr. Sara, Founder and CEO of Brush365 Dental
I've had a wonderful experience with Ahmad and his team at IT Verticals. They were very receptive to my vision for my new website and took all of my suggestions into consideration. They worked efficiently and in a short amount of time, have had a tremendous impact on my SEO and online presence. They are receptive and responsive when I need them and I find their process to be extremely professional and supportive. You will be happy with choosing them. I am confident they will do a great job for you.
